The Commission Math: Why It Matters
DoorDash's commission structure significantly impacts your margins. Let's look at a real example:
Example: 100 orders/day at $40 average ticket
Monthly order volume: 100 × 30 = 3,000 orders
Monthly revenue: 3,000 × $40 = $120,000
DoorDash (25% commission):
Commission paid: $120,000 × 25% = $30,000/month
ordd.io ($249/month, 0% commission):
Cost: $249/month
Difference: $29,751/month saved with ordd.io
Even with just 10 orders per day at $40 average, DoorDash's 25% commission would cost you $3,000/month vs ordd.io's $249.
Different Problems, Different Solutions
It's important to understand that ordd.io and DoorDash solve fundamentally different problems:
ordd.io solves:
- Reducing wait times for customers dining in your restaurant
- Freeing up staff from taking orders
- Eliminating order-taking errors
- Enabling customers to pay from their phones
- Increasing table turnover
DoorDash solves:
- Getting food to customers who aren't at your restaurant
- Providing a delivery driver network
- Marketing through their marketplace
- Reaching customers who discover restaurants through the app
When DoorDash Commission Makes Sense
DoorDash's commission can be worth it when:
- You need delivery but can't afford your own drivers
- You want access to DoorDash's customer marketplace
- Delivery orders are truly incremental (customers who wouldn't otherwise visit)
- You've adjusted menu pricing to account for commission
When ordd.io Makes More Sense
ordd.io is the better choice when:
- You want mobile ordering for dine-in customers
- You want to keep 100% of your sales (minus processing)
- You value owning the customer relationship
- You don't need delivery fulfillment
- You want predictable monthly costs
Can You Use Both?
Yes. Many restaurants use ordd.io for dine-in ordering (0% commission) and DoorDash for delivery (accepting the commission for that service). This hybrid approach captures dine-in efficiency while still offering delivery.
The key insight: don't pay delivery marketplace commissions for orders that don't need delivery. Use ordd.io for dine-in customers and save DoorDash for actual delivery orders.